Top Female Athletes Cash In

The Los Angeles Angels have an army of Japanese reporters following them, but it’s not the team they’re interested in. There are no fewer than 20 Japanese reporters whose full-time job is to exclusively cover two-way star Shohei Ohtani, the unanimous American League MVP.



Susan Mullane-USA TODAY Sports/Design: Alex Brooks

The highest-paid female athletes in the world have made a name for themselves in their respective sports, but most women make more money from endorsements than from competition.

According to Forbes, the top 10 represented a combined profit of $167 million before taxes, an increase of 23% compared to 2020. The tennis star Naomi Osaka at the top of the list $57.3 million, only $2.3 million of which came from prize money.

Osaka’s income distribution is similar to the wide gap other athletes have seen when comparing on-field and off-field income, especially for the top five athletes.

  • 2. Serena Williams, tennis: $45.9 million ($900,000 on the ground)
  • 3. Venus Williams, tennis: $11.3 million ($300,000)
  • 4. Simone Biles, gymnastics: $10.1 million ($100,000)
  • 5. Garbine Muguruza, tennis: $8.8 million ($2.8 million)

Golfer Jin Young Ko, badminton star PV Sindhu, tennis player Ashleigh Barty, golfer Nelly Korda and WNBA star Candace Parker complete the list. Barty was the only one win more with cash prizes than the endorsements — $3.9 million on the ground and $3 million off.

New trends

In recent years, tennis has flooded the list. In 2019, all of the top 10 spots were taken by sport. Now it only has five places.

Forbes reported that sponsorships are being extended to new leagues. This year, Biles and Candace Parker became the first gymnast and basketball player rank in the top 10 in over a decade.

Tell us what you think: With the growing popularity of women’s sports, do you think their salaries will eventually catch up with those of men? Respond to this newsletter with your thoughts.

Christopher Hanewinckel-USA TODAY Sports/Design: Alex Brooks

The NFL’s Tennessee Titans have planned upgrades to Nissan Stadium in Nashville that could cost up to $600 million and include a redesigned stadium and a new entertainment district.

The Nissan Stadium was due to undergo several maintenance projects in recent years, but a budget shortfall and the global pandemic put plans on hold. Now an agreement for a redesigned stadium and neighborhood that does not depend solely on taxpayers’ money could be finalized in several months.

“I think if the city or the Titans were pushing for something more basic, we would be done with this a long time ago,” team president Burke Nihill told the Tennessean.

The Titans’ desire for a new stadium and neighborhood adds to a growing list of new NFL facilities.

  • Last November, the Los Angeles Chargers entered into an agreement to build a new 14-acre corporate headquarters and training facility complex in El Segundo, California.
  • the Carolina Panthers unveiled a new 600 square foot headquarters and training center that is expected to cost around $800 million.
  • Last September, the Chicago Bears signed an agreement to purchase the Arlington International Racetrack property as a potential site for a new stadium in a deal valued at $197.2 million.

Financial planning

Early financial plans for the new stadium and neighborhood include $300 million in bonds of Metro Sports Authority, the owner of the stadium, and a another $300 million collectively of Titans and private investors. Nashville’s popularity as a vacation destination will also help lower costs with new capital.


Since its release in November 2020, PlayStation 5 game consoles have been rare and extremely hard to find, but Sony has found a solution by continuing production of its PlayStation 4.

Sony had planned to stop production of the PS4 at the end of 2021, but the limited availability of the PS5 due to supply chain constraints and shortage of semiconductors forced the Tokyo-based company to change course. .

  • The PS5 has sold out 13.4 million units worldwide since its release, making it the best-selling console in Sony’s history.
  • Sony has lowered its full-year production forecast for the PS5 to 15 million units by March 2022, down from a previous estimate of 16 million.
  • The company previously aimed to 22.6 million PS5 units sold in the next fiscal year.

Rival takes a different approach

Microsoft no longer manufactures any version of the XboxOne to focus on production of the Xbox Series X|S consoles, which hit the market in November 2020.

The Washington-based company doesn’t release exact hardware sales numbers, but estimates suggest that from January 11 no longer 12 millions Xbox Series X|S consoles have been sold.

On Monday, Xbox chief Phil Spencer told The New York Times that consoles were Microsoft’s fastest sale ever.

Despite the success, Microsoft claims to have never made a profit on hardware sales of its consoles. The bomb was revealed last May during the Epic Games v. Apple trial.

Garmin/Design: Alex Brooks

Garmin’s 2021 Connected Fitness Report provided insight into how consumers have been staying active amid a global pandemic.

Based on data collected by smart watches, Garmin saw the number of indoor activities logged by its users double year-over-year compared to 2020. The Kansas-based company also reported a 9.5% increase in outdoor activities in 2021 compared to the same period the previous year.

Garmin saw significant year-over-year growth in several indoor and outdoor activities.

  • Pilates: +108.3%
  • Breathing: +82.7%
  • Gravel bike: +49.5%
  • Yoga: +45.4%
  • Winter sports: +37.1%

The growth has been global. North American consumers engaged in 34% more yoga activities and 28.5% more cycling, while Eastern Europe saw a 85% increase in yoga and a 66% increase in cycling.

South America reported a 125% peak in breathing activities and an 87% increase in cycling.

Hot and cold

Garmin released $1.19 billion of revenue in the third quarter of 2021, an increase of 7% year-over-year. The favorable performance was driven by the company’s Fitness segment, which generated $342.3 million in revenue during the quarter, up 4% from the same period a year earlier.

Despite the growth in revenue, Garmin recorded an operating profit of $283 million in Q3, a decrease of 11% compared to Q3 2020.

Garmin expects its annual revenue to reach approximately $4.9 billion, with growth in all segments.


  • Three-time Grand Slam champion Stan Wawrinka spear a collection of 5,555 NFT tennis players that can be used to play in the metaverse’s first virtual tennis tournament.
  • Gonzaga Bulldogs basketball player Chet Homgren signed Topps’ biggest NIL OK ever, which will include physical and digital trading cards, product rights, and curated social media content.
  • Diamond Sports Group, owned by Sinclair, has got streaming rights to 16 NBA games this year.
  • Marketing agency Playfly Sports was hiring to find a new stadium naming rights partner for Real Salt Lake of MLS.

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