The INEO Retail Media network is gaining popularity with advertisers
“Retail media networks are taking a big chunk of the digital marketing industry, with most major retailers advertising their own media networks online,” said Kyle Hall, CEO of INEO. “INEO’s in-store retail media network capitalizes on this shift in advertising spend by enabling advertisers to access the retail customer across both online and in-store channels. By integrating the INEO Home System and the INEO Media Network with retailers’ online media networks, INEO is able to deliver marketing to customers as soon as they enter the retail store. A good example is the new Return-It campaign which is now airing on the INEO Media Network.
“We are delighted to partner with Return-It and Western Media Group, which will help increase fill rates for the INEO Media Network,” commented Frank Halbach, Managing Director of Media and Advertising for INEO. “Advertisers are choosing to add INEO Media Network to their advertising mix, further confirming the strength of INEO’s underlying business model. As we continue to expand the Media Network’s footprint, we expect to generate revenue croissants throughout the second half of 2022.”
The advertising campaign with Return-It is the result of the previously announced partnership with Western Media Group. Pacific Encorp (Canada), commonly known as Return-It, is a federally incorporated, not-for-profit product stewardship company that manages beverage containers in British Columbia as its core business. The company’s mandate is to develop, manage and improve systems for collecting used packaging and end-of-life products from consumers and ensuring that they are properly recycled and not landfilled or incinerated.
INEO Tech Corp.
By: “Kyle Hall”
Kyle HallChairman and Chief Executive Officer and Director
About INEO Tech Corp.
INEO Tech Corp., through its wholly owned subsidiary, INEO Solutions Inc., operates INEO Media Network, a digital advertising and analytics solution for retailers. INEO’s patented technology integrates and monetizes digital screens with theft-detecting gates at the entrance to retail stores. The Company’s cloud platform uses IoT (Internet of Things) and AI (Artificial Intelligence) technologies to deliver personalized digital advertising to each point of sale based on demographic makeup, such as age and gender, customer traffic at each location. The Company also deploys the INEO Welcoming Network technology through a SaaS solution with major distribution chains. INEO is headquartered in Surrey, Canada and listed on the TSX Venture Exchange under the symbol “INEO” and on the OTCQB-Venture Market under the symbol “INEOF“.
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SOURCE INEO Tech Corp.