Samsung is the most successful smartphone supplier in the world in the first quarter of 2022, with 73 million shipments
The race for the world’s most successful smartphone vendor is on. This race pits South Korean electronics giant Samsung against American tech giant Apple. So far, Samsung appears to be winning the battle based on available market data.
BanklessTimes analyzed different vendors and shares of global smartphone shipments. It concluded that Samsung shipped 73.6 million smartphones (M) in the first quarter of 2022, the largest volume of any OEM. That was 17 million coins more than its closest challenger Apple. This gave Samsung a global market share of 23.4%.
“Samsung has a reputation for creating attractive and innovative products that meet consumer needs,” said Jonathan Merry, CEO of BanklessTimes. He adds. “It has established a leading position in the smartphone market through its long-term strategy focusing on low-end and mid-range models. In addition, its focus on end-user experience allows it to offer a wide range of differentiated products generating significant volumes.”
How has Samsung’s competition fared?
Apple takes second place, having sold 56 million smartphones. This volume saw Apple’s market share settle at 18%, indicating a 2.2% increase in year-over-year (YOY) change. Moreover, the California-based tech giant was the only OEM in the smartphone sector to see positive growth.
Chinese manufacturer Xiaomi came in third after Apple. The Beijing-headquartered company shipped 39.9 million phones in the first quarter of 2022, accounting for nearly 13% of all global smartphone shipments in that period. That said, the figure represented a roughly 18% drop in Xiaomi’s market share based on YOY terms.
Other Chinese manufacturers Oppo and Vivo round out the top five smartphone vendors by volume. Oppo’s market share was 8.7% after shipping 27.4 million phones, down 27% in annual terms. Vivo produced 25.3 million devices representing 8.1% of the global market, plunging 28% year-on-year. The other manufacturers shared 29.1% of the market thanks to their 91.4 million shipments.
Global smartphone shipments have declined
According to International Data Company (IDC), global smartphone shipments were down 8.9% year-on-year in Q1 22. This is the third consecutive quarter that the smartphone market has seen lower shipments. The industry was handling about 314 million units, about 3.5% less than IDC had forecast in February.
IDC research director Nabila Popal attributes the decline to current bottlenecks in the supply of key phone manufacturing components. In addition, she said, global inflation and economic uncertainties have reduced consumer demand and spending, particularly in China. This, combined with the Russian-Ukrainian war, has created uncertainty forcing OEMs to scale back their growth plans in 2022.
On his side, Ryan Reith claims that Samsung and Apple have handled supply chain challenges better than their competitors. This allowed them to avoid the dips that other manufacturers have experienced. As a result, he argues that the drop in demand is only temporary and will accelerate once the global economy stabilizes.