Peter Moore Still Angry With Sony “FUDing” On Dreamcast

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Sega hasn’t had a home console in two decades, but some executives are still struggling without one. At a conservation roundtable on Microsoft’s Alumni Network YouTube channel, former Xbox executives Peter Moore, Robbie Bach and Ed Fries, as well as current 343 Industries studio manager, Bonnie Ross , joined former Nintendo of America President Reggie Fils-Aime for a conversation about the early history of Xbox. Moore, who was also a key executive at Sega, made a connection between the Xbox and Sega’s ill-fated Dreamcast. And he also reminded everyone that he blames Sony for putting the final nails in Dreamcast’s coffin.

“The Dreamcast was ahead of its time, and sadly it didn’t quite cope with the impending PlayStation FUDing – fear, uncertainty and doubt – that has arrived,” Moore said. “And [Sony] did it brilliantly.

FUD is a more common term in marketing today, and it’s something that most businesses use against each other. An example in the console space is proprietary software or technology that you might otherwise miss. The aim is to make you feel fear, uncertainty or doubt about the choice of a competitor’s product. And this is something the Wikipedia entry strongly associates with Microsoft’s software business in the 1990s.

Sony, however, is also very good at generating the fear of missing out on its products. This is one of the reasons the company is spending so much money on third-party exclusives like Deathloop, Final Fantasy VII Remake, and the upcoming Final Fantasy XVI.


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Moore still sees Dreamcast in consoles today

For his part, Moore acknowledges that Sony is a savvy company with relentless marketing, but he also holds a bit of a grudge.

“It’s only about 20 years ago, and I’m still angry,” Moore joked.

But while Sega lost its foothold with Dreamcast and Sony was more than happy to push it back, Moore still sees his lineage alive today in the Xbox. Moore eventually worked for Microsoft’s games division. And he explained that part of that was to keep the dream of connected online social games alive.

“As the Dreamcast sadly faded into the sunset, the baton was passed to Xbox,” Moore said. “As we start to take off with Xbox Live and believe in this idea of ​​playing together online, there is still a bit of Sega Dreamcast legacy out there somewhere.”


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