Mobile Value Added Services (VAS) Market Size To Increase By USD 497.27 Billion | Market research highlights rapid rise in smartphone penetration as a key driver

NEW YORK, November 16, 2021 / PRNewswire / – According to research reportMobile Value Added Services (VAS) Market Forecast and Analysis Report 2021-2025, the market experienced an annual growth rate of 11.07% at an accelerated CAGR of 14.10% between 2020 and 2025. The report is segmented by product (mobile advertising, mobile games, mobile music and video streaming, mobile money and m-commerce, and mobile publications) and geography (APAC, North America, Europe, South America, and MEA).

Attractive Opportunities in Mobile Value Added Services (VAS) Market by Product and Geography – Forecast and Analysis 2020-2024

APAC is the largest market for mobile value-added services (VAS). Factors such as the rapid increase in smartphone penetration are particularly driving the market for mobile value-added services (VAS).

See a FREE sample: know the additional segments and their impact in the years to come.

Supplier Information
The global mobile value-added services (VAS) market is fragmented and vendors are deploying various organic and inorganic growth strategies to compete in the market.

The increasing competition in the market forces the suppliers to adopt various growth strategies such as promotional activities and advertising spend to improve the visibility of their products. Some vendors are also adopting inorganic growth strategies such as mergers and acquisitions to stay competitive in the market.

For example, in September 2020, Telefonaktiebolaget LM Ericsson announced the acquisition of Cradlepoint, a US market leader in Wireless Edge WAN 4G and 5G enterprise solutions. Likewise, in January 2021, Cisco Systems Inc. announced the acquisition of Acacia for $ 115 per share in cash, or approximately $ 4.5 billion on a fully diluted basis, net of cash and marketable securities.

The report analyzes the competitive landscape of the market and offers information about several vendors of the market, including:

  • Alphabet Inc.

  • America Movil SAB de CV

  • Apple Inc.

  • Cisco Systems Inc.

  • Huawei Investment and Holding Co. Ltd.

  • International Business Machines Corp.

  • Reliance Industries Ltd.

  • Samsung Electronics Co. Ltd.

  • Telefonaktiebolaget LM Ericsson

  • Vodafone Plc Group

Learn more about the growth strategies adopted by vendors and their product offerings. Read a free sample report.

Geographic market analysis
APAC will provide maximum growth opportunities in mobile value-added services (VAS) during the forecast period. According to our research report, the region will contribute 59% of the global market growth and is expected to dominate the market until 2025.

China, Japan and India are the key markets for mobile value added services (VAS) in APAC. Market growth in this region will be faster than market growth in North America, MEA and South America regions

Learn more about the geographic spread of this market as well as the detailed analysis of major regions.

Revenue-generating segment

The growth in the market share of mobile value-added services (VAS) by the mobile advertising segment will be significant during the forecast period.

Key market trends and challenges:

Another major factor supporting the growth in mobile value-added services (VAS) market share is the growing popularity of AR in location-based games. The adoption of AR in location-based games, where virtual content is overlaid on a real-world environment and objects, is increasing. The growth in popularity of AR in location-based games can be attributed primarily to the flexibility of the platform. The growing trend of gaming offerings that merge AR and LBS is expected to attract significant investment from major mobile VAS providers such as Alphabet and Apple. This, in turn, will boost the mobile gaming segment, thereby fueling the growth of the global mobile value-added services (VAS) market.

Content monetization constraints will be a major issue for the mobile value-added services (VAS) market. Traditionally, most of the revenue of mobile service providers has been generated by voice calls. However, due to the rapid reduction in call rates and the advent of popular online calling apps and instant messaging services, which provide free voice and video calling services, the revenue generated by the calls vocals have diminished considerably. Monetization of content to replace voice call revenue is expected to hamper the growth of the global mobile value-added services (VAS) market.

See a free sample for highlights on market trends and challenges affecting the mobile value-added services (VAS) market.

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Mobile Value Added Services (VAS) Market value chain analysis

It includes the following basic components:

  • Contributions

  • Inbound logistics

  • Operations

  • External logistics

  • Marketing and sales

  • Service

  • Support activities

  • Innovation

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Scope of the mobile value-added services (VAS) market

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Accelerate to a CAGR of almost 14.10%

Market growth 2021-2025

497.27 billion USD

Market structure


Annual growth (%)


Regional analysis

APAC, North America, Europe, South America and MEA

Efficient contribution to the market

APAC at 59%

Main consumer countries

United States, China, Japan, India and Germany

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies

Alphabet Inc., America Movil SAB de CV, Apple Inc., Cisco Systems Inc., Huawei Investment and Holding Co. Ltd., International Business Machines Corp., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID-19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period.

Customization overview

If our report didn’t include the data you’re looking for, you can reach out to our analysts and customize the segments.

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