Jonas Brothers launches smartphone video subscription service on Scriber
The Jonas Brothers are giving fans a new way to access exclusive videos — by charging $5 a month for the privilege — on Scriber, a smartphone-based subscription startup.
Jonas Brothers subscribers who subscribe through Scriber are promised “unique behind-the-scenes videos and updates” straight from the singing trio. Subscribers will also be able to enter contests to win exclusive experiences and rewards, including the chance to secure a spot at the Jonas Brothers Authentic Memorabilia Pawn Shop Dollar Store in Las Vegas.
US residents can subscribe to The Jonas Brothers on Scriber by texting “GO” to 1-844-228-4544. The service will be free for the first seven days and will cost $4.99 per month thereafter. The Jonas Brothers plan to donate around $2 per subscription to their supported charities, while Scriber itself donates a portion of its profits to carbon reduction efforts through Stripe, its payment processor.
“Our fans have given us so much over the years, so we’re thrilled to share something truly special with them, while finding even more ways to give back to causes we care about,” Nick Jonas said in a statement.
Joe Jonas added, “We love to surprise fans with secret shows and special events, and Scriber provides an easier way for our fans to access them. It’s a win-win. Kevin Jonas commented, “It’s always so special when we connect directly with our fans, and now we can offer them fan club-style experiences as well as things like behind-the-scenes videos, exclusive merchandise and access advance to tickets – with the ease of sending an SMS.
Scriber’s service allows fans to sign up via text message and then receive text messages that connect them to full-screen video on their smartphones – requiring no website login or app download, eliminating the hassle of to pay fees to the Apple App Store or Google Play.
Scriber distributes rewards to subscribers using distributed blockchain technology; Additionally, the company claims to have a patent pending on its “one-click play” system. Scriber charges creators $1 per month per active subscriber.
With Scriber, participating artists can choose how much to charge subscribers, starting at $4.99 per month. Creators earn recurring revenue, control the content they provide through the service, and own their videos.
“Having been in the media business for years, I have seen the powerful connection between creators and their fans,” Scriber CEO Brian Goldsmith, who founded the company in June 2021, said in a statement. “We’re proud to offer artists a new way to share the content they love to create – and that their most passionate followers want to see before anyone else.”