Japanese Honda and Sony team up for a new electric vehicle
The plan is to bring together Honda’s expertise in mobility development, technology and sales with Sony’s expertise in imaging, telecommunications, networking and entertainment.
A union of traditionally different manufacturing companies is rare for
The joint venture will develop and engineer the product, but will use Honda’s plant for manufacturing. Sony will develop the mobility services platform.
Sony and Honda had humble beginnings in the 1940s when
Honda was founded by
Sony was founded by
Morita had a good knowledge of the market while Ibuka was known for product development. In the 1970s, when Sony was developing the Walkman portable audio player, some engineers were skeptical. But Morita insisted that people would want to listen to music on the go.
“Although Sony and Honda are companies that share many historical and cultural similarities, our areas of technology expertise are very different,” said Honda’s chief executive.
“I believe that this alliance that brings together the strengths of our two companies offers great possibilities for the future of mobility.”
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