ITC launches integrated initiatives to support Har Ghar Tiranga campaign
Posted: Date Posted – 4:00 PM, Sat – 13 Aug 22
New Delhi: ITC Limited, the multi-business conglomerate with a significant presence in all three sectors of the Indian economy – agriculture, manufacturing and services, has launched a series of integrated multi-dimensional initiatives to celebrate ‘Azadi Ka Amrit Mahotsav’ for mark the 75th anniversary of the country’s independence.
ITC also contributed to the Har Ghar Tiranga campaign through a corporate film, which salutes and celebrates the glorious contributions of India’s freedom fighters.
A film conceptualized by Ogilvy features children who have portrayed famous freedom fighters such as Bhagat Singh, Rani Lakshmi Bai, Lala Lajpat Rai, Ashfaqulla Khan, Chandra Shekhar Azad and Subhas Chandra Bose, showing the joy and pride of hoisting the national flag.
The film also reminds every Indian to bring home beloved Tiranga and remember the countless heroes who fought for India’s independence.
As part of the Har Ghar Tiranga celebrations, company employees and its wider ecosystem, such as farmers, suppliers, partners, communities and self-help groups, will implement large-scale programs in ITC’s offices, factories, hotels, FMCGs. points of sale, distribution network, cardboard and paper mills and agro-industrial basins across the country.
In addition to hoisting the national flag at all sites, ITC will undertake community and agricultural engagements such as bullock cart rallies, tractor rallies and organize employee activities, cultural programs and digital campaigns. In addition, several of the company’s emblematic buildings will be illuminated with tricolor lights. ITC hotels will also offer special Independence Day menus with tricolor servings.
ITC’s Nation First Sab Saath Badhein credo underscores the company’s core belief in serving national priorities through unique and innovative business models that seek to combine building economic, ecological and social capital as a strategy. unified. The philosophy has helped ITC transform into a resilient business of tomorrow that generates shareholder value while serving national priorities in a synergistic manner. It also guides the company’s strategy to invest in world-class brands, manufacturing, hospitality and R&D assets in India, thereby creating and retaining greater value in the country.
ITC’s pioneering initiatives in agriculture, including climate-smart agricultural practices, large-scale digital adoption and livelihood creation, have empowered millions of farmers.
Over the years, the company has made valuable contributions to the nation through landmark achievements in the area of sustainability. ITC is the only company of comparable size in the world to be carbon, water and solid waste recycling positive for more than a decade. The company has created more than 6 million sustainable livelihoods.
Nearly 42% of the total energy consumed by ITC comes from renewable sources, and the company has several green buildings to its credit. The company also undertakes large-scale social initiatives across the country covering areas such as watershed development, climate-smart agriculture, social forestry, education, skills development, empowerment of women, livestock, solid waste management, sanitation, among others.