IDC’s Q3-21 China Smartphone Shipments Report Shows Apple Grows 49.7% Even With Supply Constraints
In late October, Patently Apple released a report titled “While overall smartphone shipments fell 9% in China in the third quarter of 21, Apple was up 48% year-over-year.” Today, IDC’s Q3-21 China Smartphone Market Report was released, showing Apple grew 49.7% for the quarter.
According to the IDC, 80.8 million smartphones were shipped to China in 3Q21, down 4.7% year-over-year (YoY). The decline was the result of higher average selling prices and a continued shortage of products that drastically boosted demand. Still, the top five smartphone companies have all managed to achieve double-digit share in a consolidating market.
Apple is up nearly 50% from the same period last year. The new iPhone 13 series launched with its usual schedule in September this year, accounting for around 40% of Apple’s shipments. Its competitive pricing strategy in China has also led to a higher mix of the Pro version compared to the iPhone 12 series.
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vivo remained in first place in 3Q21. The new X70 series and iQOO models have helped strengthen vivo’s position in the US $ 600-800 segment. In the online channel, the X70 Pro + model has managed to grab the attention of consumers with its in-house developed ISP chip. To learn more about Apple’s competitors, read the full IDC report.