Here’s why you can’t find a PS5 deal or stock this Black Friday (and how to get one)

Black Friday weekend is here, which means mega markdowns on everything from TVs to toasters, headphones to vacations. But there is a product that you habit see with a broken price – yes, Sony’s PlayStation 5.

The Japanese giant’s next-gen console has been scarce since its launch over a year ago, to the point that just getting your hands on the stock PS5 at full retail price is a Black Friday “PS5 deal.” in itself.

The good news? Hope is on the horizon. Major retailers such as Amazon and Walmart promise to drop not only stock, but also some of the best PS5 deals to date in honor of Black Friday, with consoles, bundles, games and accessories to drop. to win. But what’s the secret to packing a PS5 during Black Friday restocking? And why is the stock PS5 in Phone shortage?

There is no doubt that global chip shortages, delivery delays, and bots (which scavenge any stock) have made it difficult for the average gamer to buy a PS5 console this year. There’s even a conspiracy theory that Sony is deliberately reducing supply to give the PS5 an aura of “exclusivity.” Hmmm. But perhaps the biggest real culprit is COVID-19.

With half the world in lockdown and millions of people asking to work from home, demand for all gaming consoles – and especially Sony’s first new PlayStation in seven years – has exploded. When the first wave of PS5 shares was released on November 12, 2020, it sold out within days. Just like the next batch, and the next, and the next … As the ongoing pandemic stretched Sony’s manufacturing and supply capacity to the breaking point, more and more gamers found themselves without PS5.

In May 2021, Sony privately warned analysts that the PlayStation 5 shortages would continue through 2022: “I don’t think demand will calm down this year and although we secure a lot more devices and produce a lot more of PlayStation 5 units next year, our supply would not be able to catch up with demand, ”said a grim Hiroki Totoki, the company’s chief financial officer.

And just a few weeks ago, Sony Interactive Entertainment boss Jim Ryan responded to “historic demand” for the PS5 and admitted that “inventory constraints remain a source of frustration for our customers.”

He also assured customers that Sony was “laser-focused” to ship as many console units as possible, but, in truth, the company expects to produce a million fewer consoles – 15 million instead of $ 16 million – in the fiscal year ending March. 2022.

In short, getting a PS5 doesn’t get any easier. But that doesn’t mean it can’t be done. You will need to keep an eye on social media (@ PS5StockAlert is one of the most trusted places to find PS5 stock tips). Combine some good information with the secrets below, and you should be able to grab Sony’s 4K console from Black Friday sales.

1. Register and login
Open a free account with all major PS5 retailers (Amazon, Argos, Walmart, Best Buy, Box, Smyths Toys, PlayStation Direct, Game, GameStop, etc.) and sign in before PS5 shares are going down. This will speed up the checkout process, otherwise you may lose your console before you go to checkout.

2. Fill your basket
Add the PS5 of your choice to your shopping cart in advance. That way, he’s there when stocks go down. As demand explodes this holiday season, every second counts.

3. Download the app
Most retailers have apps for iOS / Android phones. And because apps tend to be more stable than websites, they’re less likely to crash when the PS5 stock goes live. The Amazon app is a must. Those in the UK must also download the Argos app.

4. Join a loyalty program
In the UK and US, Amazon Prime members get first-time access to any PS5 stock. So if you are not a Prime member you are at a huge disadvantage. (Here, a 30-day free trial on Prime if you need it.) PS5 hunters in the US should also consider joining Walmart Plus.

In all fairness, there isn’t “one thing” you can do to get a PS5 – you have to do it all, because in our experience, persistence pays off. Need some inspiration? Take a look at some of the best Black Friday PS5 deals we’ve spotted, including 50% off some of the biggest PS5 titles and 34% off a 12-month PlayStation Plus membership.

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