Google adds continuous scrolling to search on smartphone

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(RTTNews) – Search engine giant Google, owned by Alphabet Inc. (GOOGL), is updating Google search so mobile users can get more results by simply scrolling down. The new feature will be available on the Google mobile apps on Android and iOS, first in the United States from October 14.

The tech giant has announced that it is making changes to improve the browsing experience for users by making it seamless with the new continuous scrolling option. Now, after reaching the last result on the page, users must click “see more” to get more relevant results.

Niru Anand, product manager of search at Google, said via the blog post: “Today we are making navigation in search results more transparent and intuitive with the introduction of continuous scrolling on mobile devices. Now, when you reach the bottom of a search results page on your phone, the next set of results will load automatically with the relevant information. “

Explaining the reason for the changes, Anand said, “For example, for broader, more open-ended questions like ‘What can I do with pumpkins? You may want to consider more results and inspiration before deciding how to move forward. Scrolling through a wider range of results can show you tons of options you hadn’t considered, like no-carving pumpkin decorating ideas for Halloween, pumpkin seed recipes that make your pumpkin worth your time to be sculpted and more ideas for getting the most out of your gourd. “

Earlier this year, the company made changes to its search results to make them appear more “modern.” The update resumed around five main aspects, information orientation, better readability, breathing space, use of colors and a more “Googley” experience. Google has added instrument tuners to its search engines. The built-in search engine tuner, like any tuner app, works by using the microphone as the input app.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


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