Europe Whey Protein Market Report 2022 – Growing Use of Whey Protein in the Functional Foods and Beverages Industry – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “European whey protein market” report has been added to from ResearchAndMarkets.com offer.

The European whey protein market accounted for the largest market share of approximately 34% of global market revenue in 2020. The market was worth USD 3.128 billion in 2020 and is expected to grow at the CAGR of 6.9%.

The increase in market revenue in this region is due to the increase in the geriatric population and fitness clubs. Of all the major European economies, the UK accounts for around 18% of the total whey protein market, followed by Germany, France, Russia, Spain and Italy. The Russian whey protein market is expected to experience the fastest growth in the region with a CAGR of 8.1%.

Changing socio-economic trends and eating habits in Europe have resulted in changing eating habits, leading to an increased demand for plant protein compared to animal protein. The rising trend of fitness centers and health clubs is estimated to drive the whey protein market in the near future. Further, the growth of the market has been driven by demand from the sports and infant formula industry.

Additionally, growing negative publicity and corresponding concern over the harmful effects of meat and meat products is creating demand for protein substitute products, creating a customer base for whey protein. The growing demand for whey protein in Europe is also due to the emergence of new whey applications.

Whey ingredients were the top 10 food trends in Europe in 2018. Top chefs and innovative producers of whey products are adding it to everything from frozen snacks to frozen desserts and entrees to sauces, dips, dressings and more. to experiment and create new healthy products. .

The growing awareness of whey protein products in the health sector is another driving factor in European countries. Additionally, the growing demand for pharmaceuticals and pediatric foods is also expected to drive the growth of the European whey protein market. On the other hand, the growth of the whey protein market is mainly hindered by the high manufacturing cost.

Additionally, regulatory issues, certification for marketing, and health and safety issues are observable factors hampering the growth of the market. Consumer awareness, recipes and usage ideas are strategies followed by key players to overcome misunderstanding associated with the product.

High product cost and production cost, maintaining product safety, and developing a strong supply chain are the current problems manufacturers face to maintain stable supply. Nonetheless, the sports sector is seen as a huge opportunity that could hail the changing whey protein market dynamics in the region.

Major producers of whey protein and its products are Carbery Group, Arla Foods, Glanbia PLC, Meggle Group and Valio Limited. All these companies are continuously exploring the new application of whey protein in various industry segments.

Aggressive marketing from major players has increased the sales of whey protein in recent years. Arla Foods Ingredients, a Danish-based dairy conglomerate, has launched WheyHi as part of its latest marketing campaign, “Whey Better protein”.

The goal is to raise awareness of the nutritional benefits and multiple applications of whey protein and enable food and beverage companies to benefit from the growing trend by entering new categories.

Industry dynamics

Drivers

  • Increase awareness of the health benefits of dietary supplements

  • Growing use of whey protein in the functional food and beverage industry

  • Growing demand for dietary protein

Constraints

  • High cost of ingredients and production

  • Growing vegan population and alternatives to whey protein

  • Health and safety issues and undefined regulations

Opportunities

  • Increasing dietary supplement prescription

  • Growing demand for high quality protein in the food industry

  • Increase in the use of protein products in the personal care industry

Porter’s Five Forces Analysis

Future trends in the whey protein industry

Value chain analysis

Industry policies and regulations

Market innovations

Companies cited

  • Agropur MSI, LLC

  • Arla Foods

  • Carbery Group

  • Mushroom-Hofmeister Group

  • DMK Group

  • FriesiandCampina Ingredients

  • Glanbia Plc

  • Fromagerie Hilmar Inc

  • Lactalis ingredients

  • Terre O’Lakes Inc

  • Leprino Foods Co.

  • Global Dairy Specialties

  • Meggle Group

  • Saputo ingredients

  • Fonterra Cooperative Group

  • Volac

For more information on this report, visit https://www.researchandmarkets.com/r/qfoji4

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