End of the satellite dish? Sky will launch its own smart TV | Sky


Sky will launch its own line of smart TVs, removing the need for customers to use a satellite dish or set-top box, as the pay-TV company changes its offering to stay competitive in the age of streaming.

The broadband TV, called Sky Glass, will launch in the UK on October 18 and in Sky’s other European markets next year. The new service will bundle content from streaming services such as Netflix and Disney +, as well as Sky channels and content from other broadcasters.

Dana Strong, CEO of Sky Group, said: “The streaming revolution and the explosion of content has brought a whole new set of challenges.

“Sky Glass is streaming TV with Sky inside. Most people use multiple apps to find the content they want. But apps aren’t connected and experiences are fragmented. So we spend more time searching for content than enjoying it.

The TV aims to simplify the largest screen in the house by removing the need for multiple boxes, separate speakers, and a mess of cables, while modernizing it with smartphone-like features.

It detects your presence to wake you up when you enter the room and responds to voice commands with “Hello, Sky”. It will learn your family’s viewing habits and show you the right content at the right time to reduce the number of clicks you have to make, even if it is apps like Netflix or other device like this. ‘an Xbox. Software updates will give it new features, while a Zoom-enabled video chat camera add-on will be available in spring 2022.

It has a built-in Dolby Atmos surround sound system with six speakers and promises to automatically adapt to broadcast content and ambient light in the room to deliver optimal speech and picture quality. The remote control has also been simplified.

Sky said Glass would cut electricity use by around 50% by doing away with multiple boxes, while it says its recyclable, plastic-free packaging and offset make it the first carbon-neutral TV.

The launch of the television service signals Sky’s attempt to forestall the “cord cut” phenomenon in which tens of millions of US customers have abandoned their traditional pay-TV packages in favor of cheaper service offerings. streaming media such as Netflix.

Sky, which was acquired by U.S. pay-TV giant Comcast three years ago for £ 30 billion, said the new service would be competitively priced, with consumers being able to pay for TV as part of the package. ‘a monthly subscription.

“You can now buy your TV like you buy your mobile phone, with a range of flexible monthly payment options,” she said.

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Monthly subscription packages will start at £ 13 for the TV with the cheapest device and the TV content package will start at £ 39 per month.

When the company launched its premium Sky Q box in 2017, it said it was working on an offer to make its full TV service available through a broadband connection, which would allow it to target 6 million households across the country. ‘Europe that do not have a satellite dish.

In the UK, Sky offers the Now TV streaming platform, which allows consumers to purchase monthly passes to access entertainment and sports content, but does not provide access to all of the services of Sky.

The cost of television and streaming services

Netflix: From £ 5.99 per month to £ 13.99 (excluding broadband)

Amazon Prime Video: £ 79 per year, £ 6.58 per month

Disney +: £ 7.99 per month

ITV’s Britbox: £ 5.99 per month

Discovery +: £ 4.99 per month

Sky’s Now TV: £ 9.99 per month to £ 33.99 depending on plan

BT TV: From £ 12 to £ 40 per month

Virgin Media TV: From £ 5 to £ 41 per month

Source: ampere analysis

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