Cinemark hosts Sony Pictures’ “Screening of the Americas” Morbius, welcoming the cast and crew for the festive screening of the upcoming film
PLANO, Texas–(BUSINESS WIRE)–Cinemark Holdings, Inc., one of the world’s largest and most influential motion picture companies, has teamed up with Sony Pictures to host a star-studded exclusive Projection of the Americas event for the long-awaited launch of his next film, Morbius. Held at Cinemark Playa Vista and XD on Wednesday, March 30, the event celebrated the opening of the action-thriller with a red carpet, special Q&As with the talent, and a preview screening that simulcast to select entries. Cinemark sites in the United States and South America. .
“Cinemark were thrilled to launch an exclusive Morbius a screening event at our Playa Vista Theater in a superhero-like fashion with a red carpet and Q&A with cast and crew, giving our guests a unique cinematic experience that can’t be replicated at home,said Wanda Gierhart Fearing, Director of Marketing and Content at Cinemark. “Our teams love nothing more than using the extensive technology and event infrastructure of our theaters to deliver unexpected experiences for our audiences, studio partners and cinematic talent. Great movies created by talented teams are worth celebrating, and Cinemark is proud to share these captivating moments not only with those in person, but also with moviegoers on our circuit through our streaming capabilities.
the Projection of the Americas provided fans with the chance to see the film early as well as a special experience beyond the screen. Straight from the red carpet at Cinemark Playa Vista and XD cinemas, audiences got to hear about the making of the film from the talents themselves, including Jared Leto, Adria Arjona, Al Madrigal and Tyrese Gibson and screenwriters Matt Sazama & Burk Without edge. Cinemark’s advanced technology allowed audiences from multiple continents to soak up the action together, with reaction footage from multiple auditoriums streamed to participating theaters, creating a one-of-a-kind shared experience for all viewers. For those not attending the occasion, Cinemark pulled back the curtain and transported subscribers straight to the front row with moment-by-moment exclusive content on its social media channels.
All of these unique capabilities build on the theater chain’s efforts to provide memorable and immersive viewing opportunities for moviegoers alongside studio partners.
One of the most compelling and divisive characters in the Sony Pictures Universe of Marvel Characters comes to the big screen as Oscar® winner Jared Leto transforms into the enigmatic anti-hero Michael Morbius. Dangerously afflicted with a rare blood disease and determined to save others suffering the same fate, Dr. Morbius takes a desperate gamble. While at first glance it seems like a radical success, a darkness in him is unleashed. Will good prevail over evil – or will Morbius succumb to his mysterious new urges?
Morbius will officially hit theaters on April 1, and tickets are available now on Cinemark.com and the Cinemark app.
“Academy Award®” and/or “Oscar®” is the trademark and service mark of the Academy of Motion Picture Arts and Sciences.
About Cinemark Holdings, Inc.
Based in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential motion picture companies in the world. Cinemark’s circuit, made up of various brands that also include Century, Tinseltown and Rave, operates 522 theaters (321 US, 201 South and Central America) with 5,868 screens (4,408 US, 1,460 South America and Central) in 42 national states and 15 countries across South and Central America. Cinemark consistently delivers an extraordinary customer experience, from initial ticket purchase to closing credits, including Movie Club, the first subscription program launched by US exhibitors; the highest Luxury Lounger reclining seat penetration among major players; XD – the no. 1 premium large format for exhibitors; and plenty of food and drink options to further enhance the cinematic experience. For more information, visit https://investors.cinemark.com/