Apple’s Dominance in Premium Smartphone Market Should Concern Samsung


Apple has managed to maintain its massive share in the premium smartphone segment this year, once again leaving its biggest Android rivals, Samsung, behind.

According to the Counterpoint report, Apple’s global premium market share increased from 48% in Q2 2020 to 57% in Q2 2021. This is largely due to the iPhone 12 series and the success it has achieved. managed to get. For those wondering, Counterpoint defines the high-end market segment as devices that retail for over $ 400, or around INR 30,000. That said, Apple’s performance in the ultra-premium segment, where devices retail for $ 800 (around INR 59,000) or more, is also commendable.

Across the premium smartphone market as a whole, this particular price bracket accounted for 36% of premium smartphone sales in the first quarter of 2021, up 182% year-over-year. Apple accounted for nearly three-quarters of this band’s sales in the second quarter of 2021, up from 54% last year. Again, this is largely due to the success of the iPhone 12 Pro and 12 Pro Max, as the Counterpoint report suggests.

When it comes to competition, Android OEMs have struggled to keep up with Apple in the premium market segment. Samsung managed to retain a 22% share in Q2 2020, but that share fell to 17% in Q2 2021. Counterpoint pointed out that this was due to supply constraints, but Samsung still managed to see a sell off of 13% increase in the premium category during this period.

Surprisingly, Huawei also remained the world’s largest smartphone maker in the premium category. However, the Chinese manufacturer saw a decline and fell to just 6% in the second quarter of 2021 from 17% in the second quarter of 2020. The reason Huawei is still on the radar is in large part due to its strength in the Chinese market. , where it still ranks as the second largest OEM in the premium segment.

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